SELECTED PROJECTS & CASE STUDIES
The work behind the insight.
Attribution, analytics engineering, dashboards, and AI-powered reporting.
All
Attribution
Dashboards
Data Engineering
AI
Interactive dashboard
MQL Dashboard Build
Period-over-period lead dashboard with cross-dataset filters.
Tableau, Snowflake, SQL
Case study
AI-Automated Pipeline Reporting
Reusable AI agent skills that turn raw exports into stakeholder-ready scorecards with root-cause analysis.
Claude Code, AI agents, Salesforce
Case study
Redshift-to-Snowflake Migration
Year-long migration as analytics owner, validating new datasets against the source of truth.
Snowflake, Redshift, Data QA
Document
Governed Funnel Metric Catalog
A documented source of truth for funnel definitions, calculations, and ownership.
Metric governance, Documentation
Case study
Attribution Modeling & Budget Reallocation
Multi-touch attribution that uncovered $300K in wasted spend and shifted 25% of budget to top channels.
Attribution, Salesforce CRMA
Case study
Lead Quality Investigation
Cross-functional diagnosis tracing lead drop-off to form abandonment and a 10+ second mobile page load.
GA4, Web analytics, Root cause analysis
Case study
Audience Measurement Data Validation
Visualization tools that validated audience measurement across 208 markets and caught data anomalies before they reached clients.
Data QA, Data visualization, Anomaly detection